Here at Enabled City we develop software geared towards “inclusive customer services” with high technology inclusive solutions.
PhotoRoute was first developed in 2006 and based around social inclusion. With advancements in technology, and former successes of supplying the London 2012 Olympic and Paralympic Games, we’ve developed a new toolkit applicable to individual travel support needs and larger scale projects, such as stadium safety and excellence in customer services.
This new service has been developed with Tottenham Hotspur FC, Disabled Supporters Association and Tottenham Hotspur Foundation.
Our agile team combines 70 years of technology and service development, and 30 years within the disability sectors. We provide value adding accessibility services, designed with mainstream appeal, enabling clients to reach new audiences and exceed legal obligations.
We’ve had the pleasure of working with Tottenham Hotspur Foundation to encourage independent travel and grassroots engagement with people with disabilities. In expanding our relationship with Tottenham Hotspur Football Cub, our goal is to amplify the positive image of the club’s “inclusive atmosphere.”
What is Photoroute?
PhotoRoute is the only inclusive way finding navigation enabling fans with disabilities to travel independently to the game. PhotoRoute does what it says, utilising photos to virtually guide fans with and without disabilities to their seats from public and private transport. As you can see in the photo(s) above, arrows show users the easiest and fastest step-freeroutes, particularly vital for fans with physical disabilities.
The Greater London Authority (2012 Unit) presented PhotoRoute to the International Paralympic Committee, and alongside the inclusive design of the Olympic and Paralympic Stadium.
People inherently learn to navigate themselves through landmarks. Normally when you ask for directions on the street, more often than not you will be told “make a right before the KFC” or “turn left past the gas station.” PhotoRoute shows the user which landmarks to keep an eye out for.
What issues does PhotoRoute address?
Traditional navigation tools such as apple and google maps provide walking maps that are not always representative of the street environment which reduces independent travel confidence, this has a compounding effect for people with disabilities. Their maps are restricted to outdoor locations, and often hard to navigate. They do not have the ability to sew in local usability in combination with high foot traffic match days.
Our services enable clients to think differently about customer excellence by:
- Ensuring there is cohesive provision for all members of our diverse communities from transport to turnstile.
- Supporting customers en-route from public transport nodes to your front door, or internally to desired location.
- Keeping customers abreast of access changes to the built environment
- Bridging the gap between a comprehensive access audit and street level facilities
- Providing customer confidence when planning trips.
- PhotoRoute is provided as part technology and part consultancy, ensuring clients have the best possible solution to match unique locations, and within budget.
The expertise to develop PhotoRoute has been awarded a Visit London Gold Award for including the needs of people with disabilities, and those speaking English as a second language.