Why PhotoRoute maps?
We’re often asked the difference between PhotoRoute and online tools such as Google maps that are freely available.
Our software enhances online mapping tools by adding layers of comprehension along with local way-finding knowledge; we enable clients to provide custom experiences in the widest possible formats and we take care of accessibility requirements along route.
PhotoRoute provides confidence to travel for:
- The wider population who find linear maps difficult to read
- People lacking way-finding confidence to navigate unfamiliar environments
- People requiring accessible step-free navigation (which also requires knowledge of drop kerbs & where to cross pavements).
The software enables clients to plot clear pictures with GPS accuracy taken at pavement level (ie. not from a passing car at 30miles per hour), and adds custom text and arrows to guide the person along the route.
Which groups benefit from using PhotoRoute?
PhotoRoute is especially useful for those:
- Who are visual learners
- Those who find traditional linear maps difficult to navigate
- Requiring step free routes
- In unfamiliar environments
- Speaking English as a second language
- With learning, physical or sensory disabilities
Map reading skills
- Map-reading skills in the UK have faded as our reliance on digital navigation grows.
- Almost two out of three said they much prefer satnavs
- Four out of five 18 to 30-year-olds confessed to being unable to navigate without electronic guidance
- 59 per cent of men said they struggle reading maps
- 69 per cent of women say they struggle to read maps
- Approximately 65 percent of the population are visual learners:
- The brain processes visual information 60,000 times faster than text
- 90 percent of information that comes to the brain is visual
- 40 percent of all nerve fibers connected to the brain are linked to the retina